Catherine Graham (Herbst) – Strategic Creative Director
Catherine lives the brand values that drive Power of 9. She has the courage to think big and turn those thoughts into strategic and creative actions that, while challenging convention, are founded in an abiding understanding of the brands served.
Her agility of mind gives rise to ideas that dig deep into the psyche of the clients’ brands, ideas that have real traction with the markets they attract.
By demanding nothing less than the best from herself, she inspires those with whom she works to expand the boundaries of their perceived limitations. The results are brand strategies and creative executions the effectiveness of which is palpable, measurable and sustainable.
Besides conceptualising, copywriting and directing creativity, Catherine builds client relationships based on a level of trust that is hard to match. She engages at the highest level. Power of 9 is a strategic and creative partner whose value is measured in the agency’s contribution to the success of the brands it serves.